Alexander Taub

Alexander Taub is the co-founder and CEO of Truth Arts, a company focused on creating immersive experiences in gaming and entertainment. Based in Miami, Florida, he has a robust background in technology and business development, having previously co-founded Upstream and Truth Labs, which were involved in decentralized autonomous organization (DAO) infrastructure and NFT projects respectively.12

Career Highlights

• Truth Arts: As CEO, Taub leads the merged entity of Upstream and Truth Labs, which aims to capitalize on opportunities in the gaming and entertainment sectors. The merger was finalized in January 2024, bringing together a talented team to enhance their offerings in the NFT space and beyond.24

• Upstream: Prior to Truth Arts, Taub co-founded Upstream, a company designed to provide DAO infrastructure solutions. He served as a key figure in its operations and strategic direction from November 2019 until the merger.12

• Truth Labs: Taub also co-founded Truth Labs, known for its NFT projects like Goblintown and IlluminatiNFT. His leadership in these ventures has established him as a prominent figure in the NFT community.24

• Previous Experience: His career includes roles in business development at companies such as Dwolla and Aviary, as well as advisory positions at various startups. He has also contributed as a writer for Forbes.com, showcasing his expertise in technology and business trends.13

Education and Skills

Taub is fluent in Hebrew and has extensive experience in business development, partnerships, and technology, making him well-equipped to lead innovative projects in the rapidly evolving digital landscape.1