Alexander Shubin is a seasoned Marketing Strategy Provider and Independent Director with extensive experience in the retail industry. He currently serves as a managing partner at myRetailStrategy (PBC Management Ltd.) and is the founder of SmartPricing AI solutions. Alexander holds a degree from the International Executive MBA program at the Stockholm School of Economics, specializing in Strategic Market Development. He is proficient in project management, strategic marketing, business performance improvement, and corporate development within the retail and CPG sectors.