Alexander Schroeder is an experienced leader in the design and interactivity game, boasting over 17 years of industry experience. He has held key roles in tech startups, design agencies, and in-house design departments, and he currently leads the design efforts for TM1 Sales, a B2B platform for Ticketmaster. With a Bachelor of Fine Arts (BFA) in Graphic Design from the California Institute of the Arts, Schroeder excels in delivering innovative design concepts, design leadership, product design, user experience & interaction design, design thinking, user research, high fidelity UI system design, wireframes, flows, prototyping, IA, qualitative and quantitative research, customer journeys, personas, ideation/iteration, mobile apps, responsive web, connected devices, AR/MR/VR, user-testing, usability, motion studies, agile, project management, brand strategy, identity design, typographic design, print collateral, marketing, advertisement, publication design, style guides, UI kits and infographics.

Schroeder has extensive experience leading teams to design and build innovative and commercial products, with six years of experience utilizing lean UX and agile methodologies. He is an expert in mobile design, adaptive websites, highly visual software, connected devices, new media, and motion graphics. His industry focus includes consumer, travel, entertainment, sports, Fintech, healthcare, fashion and apparel, men's grooming, augmented reality, and VR/AR technologies.

Throughout his career, Schroeder has held several leadership positions, including Director of Product Design at Surkus, Creative Director, UX Designer, and Developer at HelloAlexander.com, Lead Product Designer at Primitive Logic, a Logic20/20 Company, and Experience Design Lead at BCG Digital Ventures. He has also led the design efforts at the NFL Digital Media Group, launching three successful iterations of the NFL Mobile app.

Schroeder's accomplishments speak to his creativity, experience, and technical ability. His expertise includes UX/UI design, rapid proto-typing, user-testing, and cross-disciplinary design sprint collaboration. Schroeder maintains a friendly and professional tone, and his background is optimized for SEO, with keywords and phrases relevant to his expertise, including design leadership, product design, user experience, and interaction design.