Rheanne White

Alexander S. White is a prominent figure in the music and technology industries, currently serving as the Vice President of Content & Programming at Pandora. In this role, which he held from January 2019 to August 2020, he was responsible for setting the strategic direction for content and programming, aiming to enhance user engagement and listening hours. He collaborated closely with various executive leaders and teams, including the SiriusXM Executive Committee, to drive the company's content initiatives.1

Before his tenure as VP, White was the Head of Next Big Sound and Curation Programming at Pandora, where he played a crucial role in music analytics and insights. He co-founded Next Big Sound, Inc. in 2008, which became a leading provider of online music analytics used by numerous artists and major music labels.1

In addition to his corporate roles, White has an academic background as an adjunct professor at New York University, where he co-created and taught a course on data analysis in the music industry.1 He graduated from Northwestern University with a B.S. in Learning and Organizational Change in 2008, where he also held leadership positions in student organizations.1