Alexander Rein

Alexander Rein is the co-founder and president of Kelvin Slush Co., a New York-based company specializing in slush drinks.12 He started the company in 2010 with his friend and former law firm colleague, Zack Silverman.12

Before founding Kelvin Slush Co., Rein worked as an Associate Attorney in Real Estate at Sidley Austin LLP in New York from 2006 to 2009.3 When the economy began to decline in 2009, Rein was laid off from his law firm job, which he saw as an opportunity to pursue his entrepreneurial aspirations.1

Rein and Silverman's idea for Kelvin Slush Co. stemmed from their shared childhood love for slushies and slurpees. They aimed to create an all-natural, adult-friendly version of these frozen treats.1 The company started as a food truck in Brooklyn and has since expanded, with their organic cocktail mix now being served in bars and restaurants.4

Under Rein's leadership, Kelvin Slush Co. has achieved notable success:

1. Their slushes are now sold at Madison Square Garden and select Whole Foods Market stores.2
2. The company was awarded "Best Dessert Truck" by the Vendy Awards.2
3. They've expanded from a single food truck to having their products available in multiple retail locations and venues.14

Rein's entrepreneurial journey demonstrates his ability to transition from a career in law to successfully building and growing a food and beverage business.5