Alex Purdy

Alexander Purdy is a seasoned professional with diverse experience across digital product management, innovation, consulting, and investment banking.

With a background in leading digital product management at Ford's Model E, he focuses on delivering unique digital experiences to retail and commercial customers both in and out of vehicles.

Previously, Alexander led John Deere Labs in San Francisco, driving innovation in precision farming software applications, including work in automation and artificial intelligence.

He has a rich history in consulting, having been a Principal at The Boston Consulting Group, where he honed expertise in management consulting, corporate strategy, corporate finance, and mergers & acquisitions.

Additionally, Alexander has an investment banking background from his time at Scotiabank in the oil & gas industry.

His specialties include HMI, connected vehicles, digital ecosystems, farm management systems, artificial intelligence, big data business development, automation, analytics, industrial goods, and optimization.

Alexander holds an MBA from Harvard Business School, where he was a George F. Baker Scholar, and an HBA in Business Administration from Ivey Business School at Western University.

Throughout his career, Alexander has held key positions such as Global Head of Digital Product Management and Executive Director at Ford Motor Company and Founder and Head of John Deere Labs.

He has also been involved in various capacities with organizations such as VIIZR, The Boston Consulting Group, and the Government of Canada.

Alexander's expertise spans areas like ecosystem strategy, total shareholder returns strategy, HVAC, and business operations.

His professional journey showcases a blend of business acumen, strategic vision, and innovation in various industries.