Alexander Lange

Alexander Lange is the Head of Business Development Germany at BuyBay, a company focused on sustainable solutions for managing returns and reducing waste in the e-commerce sector. He joined BuyBay as its first employee in Germany and has played a pivotal role in establishing the company's presence in the German market since his start in 2022.13

In his role, Alexander is responsible for building and expanding BuyBay's partner network, which involves not only acquiring new partners but also enhancing the brand's visibility and influence within Germany.1 His approach emphasizes collaboration and innovation, aiming to turn returned and used products into valuable assets for large e-tailers and brands, thereby maximizing profitability while promoting sustainability.2

Before joining BuyBay, Alexander gained experience in software solutions sales, which equipped him with skills that he applied to develop new strategies for partner engagement at BuyBay.1 He is also active in sharing insights on sustainable practices through webinars and industry publications, advocating for a more environmentally friendly approach to e-commerce returns.13