Alexander Kragh

Alexander Kragh is the Chief Marketing Officer (CMO) at Ofir.dk, Denmark's oldest job portal. He joined Ofir.dk with the task of redefining people's perceptions and feelings about the company.1

Career Background

Prior to his role at Ofir.dk, Alexander Kragh was an entrepreneur in the recruitment industry. In 2016, he founded Statum, a recruitment agency that revolutionized the market with its digital recruitment process. Despite a promising start and an appearance on the Danish version of "Shark Tank," Statum unfortunately had to file for bankruptcy in 2020 due to the impact of the COVID-19 pandemic.1

Current Role and Responsibilities

As CMO of Ofir.dk, Alexander is responsible for:

• Redefining the company's image
• Overseeing marketing strategies
• Managing customer service

His role involves navigating the challenges of rebranding an established company and adapting to the current job market conditions, where there is more demand for labor than supply.1

Expertise and Approach

Alexander brings his experience from Statum to Ofir.dk, focusing on:

• Targeted marketing for recruitment
• Employer branding
• Digital recruitment processes

He views hiring as a challenging marketing discipline, especially in today's competitive job market.1

Personal Background

Interestingly, Alexander does not have a formal education in marketing. He entered the field without a specific degree, which he considers both a challenge and an opportunity in his role at Ofir.dk.1

Alexander Kragh's LinkedIn profile (username: alexander-kragh) likely contains more detailed information about his professional experience and achievements in the marketing and recruitment sectors.