Alexander Hoffmann

Alexander Hoffmann is a seasoned professional with a strong background in artificial intelligence and marketing strategies.

He holds a Master of Science (MS) in International Business Administration from WHU – Otto Beisheim School of Management, a Dr. rer. oec. in Digital Private Equity from HHL Leipzig Graduate School of Management, and a Bachelor of Science (BS) in International Business Administration, also from WHU.

Furthermore, Alexander has pursued additional education in Fullstack Web Development through a Nanodegree program at Udacity, as well as completed exchange semesters in International Business at Brandeis University and Helsinki School of Economics.

His professional journey includes various roles at Google, where he served as Senior Industry Manager & Data Strategy Lead, Industry Manager, Associate Industry Manager, Key Account Manager in different departments such as PurePlay and Media & Entertainment.

Before his tenure at Google, Alexander gained experience in digital strategy and transformation as a Consultant at Capgemini Consulting.

He also co-founded and served as the CMO of Video Tutor and Papersmart, showcasing his entrepreneurial spirit.

Additionally, Alexander has interned at renowned firms like JWT, EY, Deutsche Leasing, and Simon-Kucher & Partners, covering areas ranging from account management to consulting and strategy.

His expertise lies in leveraging data analytics and AI to drive impactful marketing initiatives and navigate the dynamic digital landscape.

With a wealth of experience in different industries and a passion for innovation, Alexander Hoffmann continues to be a driving force in the intersection of AI and marketing.