Alexander Guy

Alexander Guy is the Head of Growth Marketing at Zerion, a company building a wallet for web3 users.1 He has been in this role for about two years, which he humorously equates to aging 15 years in crypto time.1 Prior to joining Zerion, Guy was a "reformed web2 marketer" who worked in various startups, experiencing everything from self-funded projects to acquisitions.1

Guy's journey into crypto began around the time of the pandemic when he was feeling jaded with the startup environment. He discovered Ethereum and became deeply interested in the space, particularly through NFTs.1 He started building a small portfolio and was introduced to web3 concepts by a friend working at Ledger.1

Initially, Guy was a user of Zerion's portfolio tracker. Impressed by the product, he joined their Discord server, interacted with the team, and eventually secured his position by persistently reaching out to the CEO when he saw they were looking for a head of marketing.1

At Zerion, Guy focuses on creating a better wallet experience for existing web3 users, rather than targeting the next billion users. He believes in addressing the current challenges in user experience and terminology standardization within the crypto space.1