Alexander Ewig

Alexander Ewig is the Senior Vice President (SVP) of Marketing & Sales at AIDA Cruises, a leading German cruise line. Here are some key details about his career and background:

Professional Experience

Alexander Ewig joined AIDA Cruises in September 2019 as SVP Marketing & Direct Sales.1 In January 2021, his role expanded to SVP Marketing & Sales.2 He brings over 20 years of experience in digital business and marketing to this position.

Prior to AIDA Cruises, Ewig held several notable roles:

• Managing Director at MediaMarktSaturn Marketing GmbH (2014-2019)
• Managing Director/COO at Wunderman Germany (2009-2014)
• CEO of MRM Worldwide Germany (2007-2009)
• Director of Marketing and Product Management at klickTel AG (2006-2007)
• Managing Director at OgilvyInteractive/OgilvyOne (2000-2005)
• Managing Director at denkwerk (1996-2000)2

Responsibilities at AIDA Cruises

As SVP Marketing & Sales, Ewig is responsible for:

• Overall brand communication
• Direct sales and e-commerce
• Marketing strategies and campaigns1

Expertise

Ewig is recognized as an international marketing and digital expert. His areas of expertise include:

• Digital transformation management
• 360° digital business model creation
• Marketing budget management
• Business plan development and execution
• HR concepts for modern company management
• Project and cost controlling systems2

Education

Ewig studied at the University of Cologne (Universität zu Köln).2

Alexander Ewig's extensive experience in marketing, digital business, and customer relationship management positions him as a key leader in AIDA Cruises' management team, driving the company's growth and digital strategies in the cruise industry.