Alexander Erofeev

Alexander Erofeev is the Head of Business Strategy Development and Innovation at IDS Borjomi International, a prominent water company based in Georgia. His role involves overseeing strategic initiatives and driving innovation within the company, which is known for its natural mineral water products, including the well-known Borjomi brand.

Professional Background

• Current Position: Erofeev has been with IDS Borjomi International since April 2019, focusing on enhancing business strategies and fostering innovation in product development.13
• Previous Experience: Before joining IDS Borjomi, he served as the Chief Marketing Officer at Kaspersky Lab, a global cybersecurity company, where he was responsible for marketing strategies and brand positioning.45

Company Overview

IDS Borjomi International is recognized for its extensive portfolio of beverages, primarily natural sparkling and still waters. The company operates in over 40 countries and has a significant market presence in Eastern Europe and Central Asia. It aims to promote a healthy lifestyle through its products.1

Social Media Presence

Erofeev is active on LinkedIn, where he shares updates about his work and achievements within the company, including recent awards for innovation in drinks.2 His LinkedIn profile can be found under the username alexander-erofeev-9071061.