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Alexander Bruehl
B2B SaaS Expert ▪ Mentor & Coach ▪ Seed Investor ▪ Owner of SaaSgarage, The Pre-Seed Angel Fund.
Alexander Bruehl is a seasoned entrepreneur, investor, and mentor in the software and SaaS (Software as a Service) industry. Here's a comprehensive overview of his background and current roles:
Professional Background
Alexander Bruehl has a strong foundation in software engineering, having studied Computer Science in Munich, Germany.1 His career spans various roles in the tech and venture capital sectors:
- Software Entrepreneur: He started two software companies before transitioning to venture capital.1
- Venture Capitalist: Served as a Senior Partner and Managing Director at Atlas Venture (now Accomplice) in Germany.1
- Founder & Owner of SaaSgarage: Since April 2008, he has been running SaaSgarage, a pre-seed angel fund for SaaS startups in Europe.2
Current Roles and Focus
Alexander Bruehl currently wears multiple hats:
- Startup Coach & Mentor: He provides guidance to founders of various SaaS companies, including hyrd.2
- Angel Investor: Through SaaSgarage, he invests in promising B2B SaaS and Digital Media startups.1
- Board Member: He serves on the boards of several companies he advises and invests in.2
Investment Philosophy
Bruehl's investment approach is characterized by:
- Hands-on Involvement: He is known for his passionate, hands-on approach to angel investing.1
- Focus on B2B SaaS: His primary interest lies in Software as a Service companies, particularly in the B2B sector.2
- Value-Add Advising: He offers a unique cooperation model that combines financial investment with mentoring and advising.2
Notable Investments
Some of the companies Bruehl has invested in and advised include:
- Contentful
- Riskmethods
- Softgarden
- FreeAgent
- Geckoboard2
Expertise
Alexander Bruehl supports founders in various aspects of SaaS business development:
- Positioning
- Sales modeling
- Internationalization
- Funding strategies1
His LinkedIn username is indeed abruehl, as mentioned in the query.2
Alexander Bruehl's extensive experience in software entrepreneurship, venture capital, and SaaS mentoring makes him a valuable asset to the startups he works with, including hyrd. His commitment to supporting ambitious founders and CEOs in navigating the challenges of SaaS companies has established him as a respected figure in the European startup ecosystem.