Alexander Beerden

Alexander Beerden is the Global Strategy Director at dentsu mcgarrybowen, a prominent advertising agency. He has a background in strategic marketing and has worked on various campaigns that emphasize the importance of social connections and consumer behavior in the beverage sector. His insights often focus on how changing social habits impact marketing strategies, particularly in the drinks industry.

In his role, Beerden has been involved in significant campaigns for major brands, such as Budweiser and Michelob ULTRA, where he emphasized inclusivity and community engagement through innovative marketing approaches. He believes that despite evolving consumer behaviors, the fundamental human need for connection remains constant, which brands can leverage to create impactful experiences.2

Beerden is also active on LinkedIn, where he shares insights related to his work and the broader marketing landscape. His profile reflects a commitment to understanding consumer trends and developing frameworks that enable brands to thrive in competitive markets.13