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Alexa Marshall
SVP Creative Excellence & NA Gender Balance Network Co-Lead
Alexa Marshall is a Senior Vice President at Ipsos, a global market research company.12 She specializes in Creative Excellence and Brand research, focusing on advertising and communications.46
Professional Background
Alexa Marshall has extensive experience in marketing research and management. She has a proven track record of leading high-performance, client-facing teams responsible for strategic initiatives.2 Her career includes:
- Current role: Senior Vice President at Ipsos, based in Paris, Ile-de-France3
- Previous positions: Vice President at Ipsos3
- Work experience at Millward Brown and Ipsos ASI
Education and Expertise
Alexa's educational background includes:
- MBA in Marketing and Management
- BA in Psychology
Her expertise lies in advertising effectiveness, particularly in the pharmaceutical and healthcare sectors. She has contributed to publications on pharmaceutical advertising trends and healthcare marketing strategies.16
Professional Activities
Alexa is actively involved in industry initiatives:
- Supports Effie's mission of "Ideas That Work" through Ipsos Creative Excellence partnership5
- Contributes to thought leadership in pharmaceutical advertising, addressing new regulations and creative strategies1
Personal
Outside of her professional life, Alexa is involved in community service:
- Serves on the Board of Trustees of The Unitarian Universalist Congregation in Westport7
Alexa Marshall's LinkedIn profile can be found under the username alexa-wilensky-marshall-101614a, reflecting her professional presence and networking activities in the market research industry.
