Baruch College

Public Relations. Event Production in Davos, NY, SF, LA.  Davos Week Apartments & Events

Mids has partnerships with a number of acquiring banks that are processing for crypto exchanges and other specialized industries.

MIDs

Business Development Strategic Advisor

- Developed and implemented marketing strategies for the Lumerin team, which includes areas such as digital, advertising, communications, and creative. 
- Established a clear and recognizable brand image and narrative for Lumerin that supports the company's overall goals through campaign execution, strategic planning, media planning, creative development, and market research.
- Ensured that Lumerin's brand message is consistent across all marketing channels and efforts. 
- Set and monitored departmental and team goals, and took ownership of the entire marketing function. 
- Positioned Lumerin as a leading player in the decentralized AI, RWA & DePIN narratives by delivering measurable impact through digital marketing, creative campaigns, community growth, and publicity efforts. 
- Managed budgets and stayed up to date with industry trends, led social media teams, and used data-driven metrics to optimize campaigns and achieve the best results. 
- Managed product launches and drove adoption among customers. 
- Developed a digital marketing roadmap, led CRM initiatives, and identified new target audience segments. 
- Focused on offsite marketing channels such as SEO,  and email marketing to grow acquisition and improve retention.

Lumerin

Head of Marketing

Genie AI

BD Advisor

The Ticket Fairy

Investor

Metaplex empowers creators and brands to build a direct relationships with their audiences. Ultra-fast NFTs with insanely low minting fees, are only possible on Solana.

- Collaborated with teams such as Marketing, Product, Partnerships, Ecosystem and Engineering to develop content calendars that align with the overall product roadmap. 
- Developed marketing strategies and plans for priority products, implement new cross-business processes, and support partnership and ecosystem marketing efforts. 
- Ensured smooth and successful execution by working closely with all areas of marketing. 
- Worked with internal or external agencies to support ongoing content streams. 
- Developed product marketing processes and timelines, oversee their successful execution, and coordinate across multiple departments. 
- Created and managed budgets for key marketing projects, and led the tracking and measurement of success metrics.

Metaplex Studios

Marketing Manager

Synesis One is a data crowdsourcing platform where anyone can earn $SNS by completing micro-tasks that train AI.

Synesis One

Director of Investor Relations

PlasmaPay is in the market since 2018 and they launched plasma pay crypto wallet which is one of the most advanced products and infrastructures today for buying/selling crypto currencies all over the world. The project is now moving to DeFi space and is building a DeFi infrastructure based on ethereum allowing mass adoption and providing users with the opportunity to buy/sell DeFi tokens and invest in different protocols without any difficulties nor understanding core tech which is very similar to the product provided by traditional banks. The company is operating in 165+ countries and working with different EMI and Banks to provide for users global fiat on- and off-ramp.

PlasmaPay

Strategic Advisor

Launched new PR agency under the umbrella of Millennium Communications, a communications company that helps trade show / conference organizers secure guest speakers for blockchain, cryptocurrency and technology conferences and events.

Crypto PR Lab provides public relations services to early stage startups, ICO consultancies, investors and advisors within the blockchain vertical, addressing PR and social marketing needs.  Crypto Labs as teamed with 30+ clients in 2018, greatly expanding media coverage and industry presence through the design and execution of customized social media, public relations and digital marketing strategies.

• Established firm as a leading presence at the World Economic Forum in Davos, Switzerland, creating media awareness for major client base in numerous publications including Forbes, Entrepreneur, Business Insider, Reuters, Yahoo! Finance, Bitcoin.com, TechCrunch and others.

• Client base includes Casper Labs, Desico, PlasmaPay, Tau, Coin Casso

• Developed and built partnerships with Hawkemedia, Blockchain Summit Series, The North Ameican Bitcoin Conference, ICO Bench and others.

Public Relations
Social Media
Digital Marketing

Event Planning
Investor Relations
Client Relationship Management

Crypto PR Lab

Co-Founder & CEO ~ Public Relations ~ Industry Events

Andra Capital allocates 80% of funds toward aggressive, un-leveraged investments in leading private late stage US technology companies while the balance of the fund is distributed amongst active investments in earlier stage companies where Andra partners have domain experience. This "portfolio approach" produces a low risk, high-reward model for the investors

- 80% Late-stage/Growth Investments / 20% Discretionary/Structured investments
- Offering Up to US $1 Billion
- Investment Objective Long-term superior capital appreciation
- Target Return 30%+ IRR Targeted

Andra Capital

Venture Partner

Successfully completed a career transition, handling business development for a social media agency that leverages data to help clients better position their products and services.  Launched and grew the company's client list with organizations centered on blockchain (ICO consultancies, media companies,, PR firms and prominent investor clubs) but conducting extensive market trend analysis / research to identify client challenges and remedies.

• Planned and organized the agency's participation in numerous blockchain trade events and conferences.  Worked alongside clients to initiate customers PR and social media strategies.

• Superior performance (increase in accounts as well as growth in followers) enabled the launch of a spinoff company (ChainHype), a marketing consultancy focused on ICO projects.


Public Relations
Client Relationship Management
Partnership Development

Social Media
Presentations
Market Research

SociallyMined

Business Development Advisor ~ Blockchain ~ Alliance Management

Orchestrated entire sales cycle: sourced properties, negotiated fees, assembled proposals, advised clients on property selection, managed contract signings.  
Connected company to top PR agencies and influencers; gained participation in multiple conferences; greatly grew corporate network.  Leveraged CRM software to generate, distribute, report on leads and ecommerce business.
•      Closed $800K+ in luxury travel vacation rentals worldwide in first 6 months.
•	Hired and developed a team of 6 interns to proactively manage client interactions.

Consultative Sales
Research
Client Relationship Management

Staff Training
Business Development
Revenue Growth

LVH Global

Luxury Travel Client Relations Specialist/ Sales Manager ~ Marketing ~ Sales Cycle Management

Successfully closed nearly $2M in sales in first year throughout Murray Hill, Soho, the Financial District and the Upper West Side.  •	Manage property transactions on behalf of top-producing brokerage firm specializing in residential real estate sales and commercial leasing, 
•	Work with financial institutions, escrow companies, mortgage brokers and attorneys to expedite transactions, reviewing and approving documentation including legal contracts, lease agreements, property deeds and closing statements.
•	Trained and supervised team of six interns on sales processes, property analyses and lead generation methods.

Market Research
Trend Analysis
Marketing Communications

Due Diligence
Negotiation
Sales Cycle Management

Douglas Elliman Real Estate

Licensed Real Estate Agent ~ Client Relationship Management

Selected to participate in competitive full-time rotational management program with only 30 candidates recruited out of ~10K applicants nationwide,  Serving as key member of Financial Control & Redesign Team; Managed large-scale initiatives within Global Institutional Client organization, reporting to Vice President of Group Finance.
•	Presented key project to 200+ attendees including MD-level staff and financial analysts

Thought Leadership
Strategy 
Establishing Financial Controls

Risk Mitigation
Process Improvement
Project Management

Citi

Financial Analyst ~ Market Trend Analysis ~ Process Improvement

Accepted into competitive internship program, with only 25 candidates selected out of hundreds of applicants.  Worked with technical team to optimize information flow via internal systems, reviewing reference and banking data.
•	Compiled reports for product controllers using MS Excel, ensuring accuracy and full regulatory compliance

Morgan Stanley

Financial Analyst Internship

Reviewed internal market report evaluating stock/bond market performance and economic forecasts across high-growth industries including finance, real estate and trading sectors, reporting to Vice President of Sales.
•	Coordinated multiple weekly events for 50+ financial advisors, organizing monthly client appreciation events for advisors and clients, securing venues and commercial sponsors.

Merrill Lynch

Financial Advisor Intern

Oversaw logistics of real estate transactions on behalf of property management firm generating close to $1 million in annual revenue, managing nearly 75 apartments throughout Manhattan. Contributed to marketing initiatives for 60+ units across multiple buildings. Conducted extensive analysis of market performance, generating reports to inform potential acquisitions.
•	Promoted to property management role in recognition of outstanding relationship management skills.

Alexa Karp