Southern New Hampshire University

Paul mitchell the School-Pasadena

Glendora High School

CRM Manager at Live Nation Entertainment

Leading development of Partner Marketing assets
- Sales enablement
- Channel activation and enablement
- Content strategy
- Go-to-market launch strategy

OPS Partner Marketing Manager 

- Oversee the CRM program, managing triggered customer journeys and monthly/quarterly campaigns. Conducted experimentation within campaigns to analyze customer behavior, emphasizing engagement and conversion metrics.
- Managed device review program, collaborating with an agency to recruit engaged reviewers and enhance ratings across partner retailer sites.
- Served as the Road to Market Manager for new product launches, overseeing all planning and execution aspects for successful market entry.

Growth Program Manager  - Supplies, North America

Apple

Growth Marketing Campaign Manager

• Oversee the end-to-end campaign management and execution of key CRM programs, including A/B
test plans, building audience segmentation, campaign deployment, and analysis.
• Perform fan and campaign analyses, draw actionable insights from KPIs, and present results
to key stakeholders
• Develop roadmaps, working closely with tech and product teams to complete testing and campaign
optimizations
• Become the subject matter expert on our CRM execution and reporting platforms (Salesforce, SFMC, DOMO, Google Analytics)

Live Nation Entertainment

CRM Manager I

Hourglass Cosmetics

E-Commerce and Digital Marketing Coordinator

As the Social Media and E-Commerce Specialist I am responsible for managing all Social Media Platforms, Email Marketing and E-Commerce. 

Social Media Responsibilities: 
- Increased Instagram following by 150k between Aug. 2018 - Jan. 2020
- Updating and organizing important marketing calendars, documents and platforms
- Coordinating new product launches 
- Talent searching and managing PR/Influencer list (100+ influencers)
- Build, Develop, and Maintain List of influencers
- PR Package planning personalized to influencer
- Manage an internal database with sensitive information
- Monitor online conversations & Social Media platforms for brand, industry mentions, customer questions, trends, and issues
- Implemented email marketing in the marketing strategy to reach a larger audience. Owned Email Campaign ideation, execution and analysis.
- Planning for local trade shows: maintaining relationships with account managers, planning show displays and pricing, managing show inventory

E-Commerce Responsibilities:
- Managing the J. Cat Beauty general contact email, making sure all consumers who’ve made contact are being responded to in a prompt manner
- Managing website inventory and making the according changes 
- All orders are sent out within the processing time listed on the website 
- Brainstorming and executing plans to maximize revenue

Alexa Janack