Alexa Grabell

Alexa Grabell is the Co-Founder and CEO of Pocus, a revenue data platform designed to assist go-to-market teams in analyzing and utilizing data about their prospects and customers without requiring engineering support. Pocus aims to streamline the sales process by enabling teams to focus on high-priority opportunities, thus saving significant time and uncovering new revenue possibilities.13

Background and Experience

Prior to founding Pocus in April 2021, Grabell worked in various roles in sales operations and strategy. She was notably involved with Dataminr, where she recognized the challenges of accessing and leveraging product and customer data effectively. This experience fueled her passion for creating a solution that would empower sales teams with actionable insights.23

Grabell holds a Bachelor of Science in Engineering Science from Vanderbilt University and an MBA from Stanford University, where she co-founded Pocus after conducting extensive customer research with sales operations teams.13 In addition to her role at Pocus, she is also the Founder and General Partner at The 21 Fund, which she started in August 2020.1

Contributions and Vision

Under her leadership, Pocus has gained significant traction, securing $23 million in funding and attracting notable clients such as Webflow, Loom, and Miro. Grabell is recognized as a leading voice in the product-led growth (PLG) movement, advocating for the integration of product usage data into sales strategies to enhance customer acquisition and retention.34

Grabell emphasizes the importance of building a diverse team and creating a supportive culture for female founders in the tech industry, reflecting her commitment to empowering others within the field.23