Alexa Cleary

Alexa Cleary Townsend is a seasoned professional in the fields of brand strategy, content creation, and copywriting.13 She currently holds the position of Copy Director at Epiphany, a role she has been in since February 2020.24

Professional Background

Alexa has an extensive background in the fashion and luxury goods industry. Her portfolio includes work for notable brands such as:

• Bloomingdale's
• Rue La La
• Dolce & Gabbana
• Moda Operandi

Expertise and Skills

Alexa's core competencies include:

• Brand Strategy: She has developed comprehensive brand strategies for various clients, focusing on creating cohesive and impactful brand identities.1
• Content Strategy: Alexa has led content initiatives across multiple platforms, including website relaunches and mobile app development.1
• Copywriting: Her writing skills span various formats, from UX copy to editorial content and marketing materials.1
• Creative Direction: She has been involved in campaign strategy and creative direction for major brands and initiatives.1

Notable Projects

Some of Alexa's significant projects include:

• Developing a brand strategy and content for AG1, a daily health drink.1
• Creating a 360-degree blackout campaign for Rent the Runway for International Women's Day.1
• Leading the content strategy for Moda Operandi's website relaunch, transforming it into an "editorial-meets-shopping unicorn".1
• Ghostwriting seasonal letters for Lauren Santo Domingo at Moda Operandi.1
• Spearheading the launch of Moda Operandi's mobile app with a Tinder-inspired interface.1

Alexa Cleary Townsend's LinkedIn profile can be found under the username alexa-cleary-062b0a28, confirming her current role as Copy Director at Epiphany.3