Alex Williams

Alex Williams is a seasoned marketing leader with extensive experience in digital marketing, specializing in lifecycle marketing channels and owned media.

With a passion for tackling challenging goals and solving complex problems, Alex excels in developing and implementing strategies to acquire, retain, and monetize audiences.

Over a decade, Alex played a pivotal role in expanding a top-tier full-service email marketing agency in North America, scaling the team from 4 individuals to over 300 and achieving an annual revenue of $40 million.

He spearheaded the establishment of a comprehensive delivery practice encompassing strategy, creative, technology, and analytics, successfully delivering more than 100 billion messages to consumers globally for prominent enterprise clients such as AARP, Adidas, Airbnb, Atlassian, and more.

Alex Williams holds a Bachelor's degree in Communications from The Ohio State University and has held various key positions in distinguished organizations like Leap, Invado Solutions, Trendline Interactive, and Techstars, where he contributed his expertise in strategy, services, innovation, growth, creative direction, and digital marketing.

His professional journey includes roles as Co-Founder and Principal, Vice President of Strategy & Services, Senior Vice President of Innovation and Growth, Email, CRM, and Lifecycle Marketing Consultant, Volunteer Mentor, Director of Digital Strategy & Creative, Digital Strategist, and Marketing Manager.

Alex's versatile skill set, business acumen, and dedication to excellence make him a valuable asset in the marketing and digital sphere.