Alex Sweet

Alex Sweet is the Director of Performance Marketing & Partnerships at SoFi, specializing in scaling revenue, customer acquisition, and new business development within high-growth companies. He has a robust background in U.S. consumer financial services and has held various leadership roles throughout his career.

Education and Background

• Education: Alex holds a Bachelor of Arts in Politics and U.S. History with Highest Honors from Vanderbilt University. He has also participated in academic exchanges at the University of Edinburgh and the University of Cape Town.
• Professional Experience: Before his role at SoFi, he served as the General Manager of Credit Cards at Transparent.ly and was the Head of Business Development at Metromile. Additionally, he has worked as a strategy consultant at Accenture and held managerial positions at Credit Karma, Prosper Marketplace, and PayPal.

Skills and Expertise

Alex's expertise encompasses:

• Performance marketing
• Strategic partnerships
• New business development
• Overall strategic planning

He is recognized for his ability to drive growth and establish effective partnerships, making significant contributions to the organizations he has been part of.

Additional Involvement

Beyond his corporate roles, Alex has served as the former president of the Board of Directors for ArtPoint at the Fine Arts Museums of San Francisco, highlighting his commitment to community involvement and leadership.

Overall, Alex Sweet's career trajectory reflects a strong emphasis on innovation and strategic growth in the financial services sector.