Alex Soriano

Alex Soriano is a senior business executive with a remarkable track record in enhancing sales, driving business growth, and optimizing profits, particularly in prominent global markets such as Spain, USA, Europe, Middle East, and Asia.

With over 18 years of experience in the sports industry, Alex has a strong passion for sports and strives to continue contributing to this sector for the foreseeable future.

Currently serving as the commercial department head at Kosmos, a Spanish agency that manages and commercializes the revitalized Davis Cup, Alex plays a pivotal role in spearheading initiatives to boost sponsorship and TV rights sales.

His previous roles encompassed orchestrating FIFA Beach Soccer events in the Middle East and Asia, pioneering into new markets, managing events, and securing sponsors for a specialized sport, while also overseeing global TV rights sales and operations for Pro Beach Soccer events broadcasted in over 150 countries worldwide.

In addition to his current position, Alex provides consulting services to sports marketing firms, offering guidance on marketing strategies, sponsor acquisition, and TV rights sales.

Alex Soriano holds a degree in Business Administration from Universidad Internacional de Catalunya, along with certifications in Business English from ESADE Business School.

His career journey includes key positions such as Commercial Director (Sponsorship Sales, Media Rights, Talent Management) at Kosmos, Head of Media Rights & Sponsorship at Octagon, and various managerial roles at FIFA overseeing marketing, TV operations, and sponsorships for major soccer events.