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Alex Sommer
VP, Account Director at TBWA\Worldhealth
Alex Sommer is a client services professional and a multi-channel marketing strategist with a strong background in pharmaceutical agency and consumer startup environments.
He excels in building client relationships and leading all facets of marketing plan development and implementation, including research, customer segmentation, brand positioning, campaign creation, KPI tracking, product launch, budgeting, forecasting, and resource allocation.
His experience spans across various healthcare sectors such as Oncology, GI, Opioids, HIV, Bipolar/Schizophrenia, Statins, and Anticoagulants.
Alex has a proven track record of collaborating with clients, vendors, and cross-functional teams to ensure the timely delivery of digital and print assets in alignment with brand objectives.
He is skilled in creating and optimizing content for websites, emails, social media, and mobile platforms, covering areas like paid social, SEM, and display advertising.
With expertise in marketing strategy, brand development, launch planning, KPI development, social content creation, project management, budgeting, forecasting, and agency management, Alex has a keen eye for metrics analysis and stakeholder alignment.
His professional journey includes roles like VP, Account Director at TBWA\WORLDHEALTH, Founder & Head Coach at Campfire, Chef/Host at Various, Group Account Supervisor at TBWA\WORLDHEALTH, Experience Host at Meetup, Marketing Consultant at Connection Camp, Founder at Dine Offline, VP, Account Director at GSW Advertising, Group Account Director at The Bloc, and Account Supervisor at The CDM Group.
Alex Sommer pursued a BA in Biology and Music from Amherst College.