Alex Smith

Alex Smith is a highly accomplished professional with a background in business administration and marketing, having graduated with a Bachelor of Business Administration (BBA) from Lancaster University.

With extensive experience in the consumer goods industry, Alex has held key roles at major organizations. He currently serves as the Channel Sales Director at the LEGO Group.

Prior to his current role, Alex gained valuable experience at Procter & Gamble, where he held various positions including Homecare Commercial Brand Operations Leader, Customer Team Sales Controller at Waitrose, Commercial Brand Operations Leader for Duracell UK & Ireland, Commercial Brand Operations for Fairy UK & IRE, Senior Key Account Manager for Tesco (Gillette), Key Account Manager for Tesco (Iams & Tesco.com), and National Account Manager for Booths/TJ Morris/BP.

Before his tenure at Procter & Gamble, Alex worked as a Recruitment Consultant at Hays, showcasing his diverse skill set and adaptability.