<a href="https://www.forbes.com/sites/stevedenning/2021/02/04/how-to-become-a-winner-at-exponential-innovation/" target="_blank">How To Become A Winner At Exponential Innovation</a>&nbsp;&nbsp;<font color="#6f6f6f">Forbes</font>

How To Become A Winner At Exponential Innovation - Forbes

UC Santa Barbara

Free Code Camp

The Johns Hopkins University

Techquity.ai / Working with Technology Companies on Product + GTM / Strong Opinions

Vionix Biosciences

Chief Marketing Officer

Techquity is a technical and strategic team of Operating Advisors who work with companies seeking to make a real difference, building products and services that improve life. We help them leverage software and cloud operations to scale faster, with less risk. We are leaders and experts with deep experience growing and scaling companies. Our experience and advice can help you avoid mistakes and increase your likelihood of success

Techquity

Managing Partner / CMO

- Our most recent book, "Your Happiness Was Hacked: How Technology Is Winning The War To Control Your Brain And How To Fight Back" was excerpted in Wired and featured in Medium's daily email highlights. We have delivered dozens of talks on this topic including appearances on most major news networks and in front of numerous industry conferences.

- Our second book, "The Driver in the Driverless Car: How Our Technology Choices Will Create the Future"  was named to the list of 17 finalists for the Financial Times / McKinsey Book of the Year Award.  

- Our first book, "The Immigrant Exodus: Why America is Losing the Global Race to Capture Entrepreneurial Talent", was named by The Economist to the "Books of the Year List" in 2012.  

I am working on several other book projects right now and am entertaining speaking engagements to talk about the topics covered in my books.

Self-Employed

Book Author - Named to Finalist List for Financial Times / McKinsey Book of the Year 2017

I help deep tech / hard tech companies build unfair GTM advantage and create scalable marketing machines. This can include positioning and messaging, GTM, GTC (go-to-community), original content strategy, overall marketing strategy, and more. A growing area of our activity is "marketing mentoring" where we combine the role of fractional CMO with mentoring technical CTOs/CEOs or their junior marketing hires to build internal marketing muscles. Our areas of expertise (where we can ramp quickly) include Open Source, cloud computing, edge computing, cloud native software, AI +ML, IoT, autonomous vehicles, medtech, hardware, SaaS, cybersecurity, networking. Past and present clients include Snyk, NGINX (F5), Quilt Data, the CNCF, the Linux Foundation, Synadia, Apcera, SafeBreach, PerimeterX, Sauce Labs, and ShiftLeft

Move 37 Marketing (my LLC)

Virtual CMO / GTM Strategy focused on startups in AI/ML and Cybersecurity

Focused on marketing, adoption, GTM, and positioning for this early-stage SaaS helping engage and activate employees to reduce carbon footprint and enhance sustainability.

EarthUP

Member Board of Directors

I work on marketing for this high-growth startup including content, messaging, direct marketing, and sales enablement. The technology is rather amazing - it helps factories and manufacturing companies finally understand what's happening in their production processes and how to build a holistic view of Continuous Improvement. This company has more leverage to improve the lot of mankind than nearly any of worked for.

Sight Machine

Interim Vice President Marketing

I helped Opensense 3x ARR in roughly a year as the "first-in" marketer. I built out content, messaging, and direct marketing channels and advised the CEO, COO and VP of Sales on all things marketing and content.

Opensense

VP of Marketing / CMO

I worked with the CEO, CTO, head of sales and head of product to provide strategic guidance and tactical support to help this YC-backed innovative fintech company build out a marketing program and create a movement around Cash Flow Performance.

Tesorio

Interim CMO

Created initial GTM and extensive bottom-up/top-down developer and customer strategy for this blockchain-based dAPP store / serverless computing startup that sought to create new royalty-based economic model for open source code contributions. Worked with founding team from Google and other leading companies. Performed deep-dive research on companies using blockchain to deliver new forms of infrastructure (IaaS, PaaS, serverless/function-driven computing) and how this will impact developer communities and the enterprise.

Wireline.io

VP of Product Marketing / Product Marketing Consultant

I worked with leadership at The Linux Foundation on a variety of projects in content strategy, product marketing, and developer marketing strategy and product development across Artificial Intelligence, Cloud Native Computing, the Core Infrastructure Initiative (infosec) and general open source community development. I played a lead product development role in defining a new internal product for developer marketing and community building that sought to identify and nurture the best open source talent.

The Linux Foundation

Consulting CMO / Product Marketing Lead

-  Executed turnaround of Firefox media image and perception from an outdated browser to a revamped challenger despite declining market share. This culminated with the Firefox 54 launch, which resulted in numerous articles urging users to retry Firefox. 

- Guided product marketing efforts including serving as the editor or initial author of the most read product marketing blog posts such as "A Quantum Leap for the Web".

- Served as the executive sponsor of the highly successful Mozilla Roadshow, a developer marketing and product marketing effort which reached thousands of developers for less than $20,000 in a three-month span. 

- Managed four teams, a multi-million dollar budget and dozens of employees across nine time zones. Generated thousands of news stories over term at the company, including feature article by Walt Mossberg and news coverage in Marketplace Radio, CNN and Teen Vogue, among others. 

- Tripled social media metrics (shares, engagements, reach) by encouraging high-velocity content creation and iteration. 

- Set up an international editorial team to jumpstart content marketing efforts.

Mozilla

Vice President of Marketing and Communications

Accelerated growth by 200-300% of Silk.co, a data publishing and data visualization platform used by leading journalists, non-profits, consultancies and businesses . Oversaw all growth strategies, PR, communications and community development as well as product marketing efforts for more technical B2B sales. The company was trying to build a revolutionary concept - a Wikipedia-like product composed entirely of modular, structured data that would allow anyone to mix, match and create visualizations based on their own data or data uploaded by others.  The company was venture backed by New Enterprise Associates and acquired by Palantir in the spring of 2016.

Silk.co

Chief Marketing Officer / Head of Product Marketing

I was the Global PM for Cloud / IaaS at  Telefónica Digital, a unit of  Telefónica. I moved over with the blessing of my previous employer, Joyent, to help stand up a Joyent-powered public compute cloud. My duties included: product definition and technology / partner due diligence, product management for integration efforts, P&L and KPI responsibility with my team, and identification of new opportunities for customers via enhanced product feature sets and functionalities.

Telefónica Digital

Global Product Manager - Cloud Computing / IaaS

I oversaw all product marketing at the Joyent Cloud, Joyent's public cloud offering. I was charged with growing our business and lead funnel through technical product marketing that spoke directly to the developer community. My responsibilities included general and strategic messaging, market positioning, event selection and marketing, community creation, partner marketing, SEO/SEM, advertising, social media marketing, partner marketing, and general marketing strategy for the Joyent Cloud. 

Accomplishments under my tenur:

- Built marketing campaigns that grew revenue by 200%
- Grew lead funnel size by 250%
- Conceived and executed creative long-tail paid media campaigns for lowest customer acquisition cost of any major cloud provider
- Built from scratch our customer community apparatus. 
- Personally conducted all technical customer testimonial interviews with CTOs
- Created a broad portfolio of useful sales tools that directly answered customer questions, effectively eliminating 2-4 sales interactions and helping sales teams close deals significantly faster.

Joyent

Sr. Director of Product Marketing

I ran outbound marketing, lead generation, Website development, community development, and PR for this innovative maker of gas measurement tools serving scientists, the carbon trading markets, the food industry and other markets. I managed multiple projects and worked closely with our CEO, executives, and product managers. 

Projects / results: 2x increase in Web traffic, outbound campaigns that drove 2x increase in total leads entering the top of the sales funnel, complete overhaul of back-end of Website and CMS, integration of sophisticated SaaS automation tools for leadgen and outbound marketing, development and deployment of branded Picarro customer community with 50% participation rate in the first year, multiple news article placements in major national and regional publications (NYT, AP, USA Today, WaPo, Scientific American, San Jose Mercury News, and many more), multiple placements of co-authored by-lined thought leadership articles for company execs.

Picarro, Inc.

Director of Marketing

I was a senior writer / programmer working at DailyFinance.com, a new Website that is part of AOL's MediaGlow division. I covered clean tech, green tech, and technology out of the Bay Area. I still blog regularly for DailyFinance, primarily on Internet technology topics.

AOL Daily Finance

Senior Programmer / Writer

I worked with Vivek Wadhwa at the Duke Masters in Engineering Management program on research into immigration patterns and entrepreneurship metrics for tech startups and tech entrepreneurs. I assisted him in conducting his research and writing up his findings. I managed small teams of researchers and oversaw initial article drafting, trend identification, and final copy proofing.

Duke University

Researcher

I oversaw technology coverage for BusinessWeek.com, the online arm of the national business weekly. I managed a reporting team of 2-3 staffers to create a daily flow of 3-5 technology stories to be published on the Website. My team also researched and generated all material for BusinessWeek.com Special Reports, one of the largest revenue generators for the site.  More broadly, I guided overall sitewide coverage on technology topics including: hardware, software, Internet, networking, telecom, and video games. While there, I authored the most popular weekly column on the site, "Byte of the Apple" (I also received a few emails from Apple CEO Steve Jobs telling me I was wrong). During that tenure I also regularly published articles in BusinessWeek print magazine and interviewed hundreds of CEOs and innovators.

Alex Salkever