Alex Reynolds

Alex Reynolds is the Co-founder and CEO of Vendelux, an event intelligence platform he started in 2021.13 Here are some key details about his background and career:

Education and Early Career

Alex attended Emory University's Goizueta Business School, earning a BBA in Consulting & Venture Management and Marketing. He also studied Classical Civilizations at Emory.4

After graduating, Alex worked as a Senior Associate Consultant at Bain & Company from 2011 to 2013.3 This experience at Bain was formative, as he credits it with giving him "the opportunity to work with smart people on hard problems and build a toolkit for business success".2

Professional Experience

Alex has extensive experience in business development and strategic partnerships:

• He held various roles at Shutterstock from 2015 to 2021, ultimately becoming VP & GM of Platform Solutions.3
• At Shutterstock, he led a team that built a $30 million ARR business unit.1
• Prior to Shutterstock, he worked in business development roles at companies like YP and Peek.com.3

Founding Vendelux

The idea for Vendelux came from Alex's experiences at Shutterstock, where he observed the high potential and risks associated with event marketing.1 Vendelux aims to help companies optimize their event marketing strategies through data-driven insights.5

Entrepreneurial Background

Alex describes himself as a "third-generation entrepreneur," with his grandfather starting a meat market in Boston and his father founding a market research company.1

Approach to Leadership

As CEO of Vendelux, Alex focuses on using data analytics to transform event marketing. He believes in the power of face-to-face interactions and sees events as crucial for driving business growth and fostering meaningful relationships.5