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Alex Reeves
Creative Director, Moonpool. Creative Director, Vanish Works. Creative Technologist, Performance Space New York
Alex Reeves is a prominent Creative Director at Vanish Works, a studio that specializes in immersive experience design, particularly focusing on projections for live events. He has held this position since January 2016 and also serves as the Creative Director for Moonpool, another creative studio he founded in 2012. His work primarily revolves around web and projection design, emphasizing live performance and storytelling through technology.12
Education and Background
Reeves studied English and Film at Tufts University, where he developed a strong foundation in creative storytelling and digital design. His passion for web design was sparked by his experiences with WordPress, leading him to establish Moonpool after graduation.12
Professional Experience
In addition to his roles at Vanish Works and Moonpool, Reeves is a Creative Technologist at Performance Space New York, a position he has maintained since 2003. His extensive experience includes collaborating with various artists and organizations, including notable figures like Jonathan Franzen and Gladys Knight, as well as brands such as Adidas and Microsoft.12
Notable Contributions
Reeves has presented his work at prestigious venues such as Lincoln Center and Pioneer Works, showcasing his innovative approach to integrating technology with live artistic performances. His projects often involve creating memorable digital experiences that resonate with audiences.2
