Alex Pyatetsky

Alex Pyatetsky is a serial entrepreneur and the co-founder of The DJ Hookup, an online retailer specializing in DJ equipment.12 He is known for his expertise in growth, product development, and brand building.1

Professional Background

Pyatetsky is a two-time founder with one successful exit.1 Before co-founding The DJ Hookup, he founded The HOTH, which was acquired by Next Net Media in 2013.5 He is currently the CEO of The DJ Hookup.6

The DJ Hookup

Pyatetsky co-founded The DJ Hookup in 2010, which has been described as "the Zappos of DJ equipment".5 The company aimed to provide superior service and support for DJs, with Pyatetsky stating, "We're on a mission to do more for DJs than anybody else".7

Personal Interests

Alex has been passionate about music since his youth. He was a DJ himself for over a decade before transitioning into entrepreneurship.2 His experience as a DJ and active participation in DJ forums played a significant role in the creation of The DJ Hookup.4

Recent Developments

Unfortunately, after 14 years of operation, Pyatetsky announced on September 6, 2024, that The DJ Hookup would be shutting down, unless certain circumstances change.3

Other Roles

In addition to his entrepreneurial ventures, Pyatetsky serves as an advisor, speaker, and mentor.5 He is known for his straightforward approach, often described as offering "brutal honesty and non-sugarcoated advice".5