Alex Phelan

Alex Phelan is the Chief Executive Officer of Merchadise, a position he has held since July 2021.3 He has a diverse background in the apparel and printing industry, with experience in various roles across different companies.

Career Highlights

• Merchadise: CEO since July 2021, based in Portland, Oregon.3
• Printforia, Inc: Served as Chief Strategy Officer (CSO) from April 2020 to April 2021.3
• 240 Tech: Worked as Head of Technical Sales for OvalJet and Sr. Product Manager, developing revolutionary DTG (Direct-to-Garment) technology.3
• Teespring: Held multiple positions including Director Global Supply Chain and Senior Project Manager. He implemented and automated DTG printing and led the opening of Teespring's first in-house production and fulfillment facility in Hebron, KY.13

Achievements

• Instrumental in starting and optimizing operations in Kentucky for Teespring.3
• Led DTG expansion and automation projects that resulted in 11x output and 15% gross margin improvement in 12 months at Teespring.3
• Implemented "Rush Handling" feature, extending holiday sales period by 7 days.3
• Launched Teespring Athletics, offering print-on-demand fully customizable athleisure wear.3

Education

Alex Phelan attended the University of Missouri-Columbia from 2006 to 2010, where he earned a Bachelor of Science (B.S.) in E-Consumer Studies.1

Recent Developments

In 2023, Merchadise, under Phelan's leadership, collaborated with the Cardano Foundation and Epoch Sports to launch blockchain-enabled apparel, enhancing intellectual property protection and fan engagement in the sports merchandise industry.2