Alex Petrides

Alex Petrides is the Chief Executive Officer (CEO) of Elizabeth Scarlett, a London-based accessories brand.23 He joined the company a few years ago to take on the role of CEO, working alongside his wife Elizabeth Scarlett Petrides, who is the founder and creator-in-chief of the brand.14

Background and Education

Alex Petrides attended the University of Warwick.2 While specific details about his educational background are limited in the provided information, his LinkedIn profile suggests he has connections to this institution.

Role at Elizabeth Scarlett

As the CEO, Alex Petrides plays a crucial role in running the company alongside his wife Elizabeth. They operate the business from their office in North London.4 His appointment as CEO has been instrumental in the growth and development of the brand, which focuses on creating embroidered accessories while also giving back to wildlife conservation efforts.1

Personal Life

Alex is married to Elizabeth Scarlett Petrides, the founder of Elizabeth Scarlett. They work together to manage and grow the business, combining their skills and expertise.14 The couple also has young children, indicating that they balance their professional responsibilities with family life.4

Business Approach

Under Alex's leadership as CEO, Elizabeth Scarlett maintains a focus on sustainable business practices. The company prioritizes remaining self-generated and building a long-term, financially sustainable business model, rather than relying on external funding.1

Alex Petrides' role as CEO complements his wife's creative direction, forming a partnership that has helped Elizabeth Scarlett grow into a successful accessories brand with a strong commitment to wildlife conservation and ethical business practices.