Alex Palmer

Alex Palmer is the Business Director at Impero, an independent creative agency based in the United Kingdom. In his role, he is responsible for the strategic development and delivery of integrated marketing campaigns for a variety of high-profile clients, including major brands like Absolut and Pernod Ricard's portfolio, which features Chivas Regal and Jameson.123

Professional Background

Palmer has extensive experience in the marketing and advertising sectors. Before joining Impero, he held positions at other agencies such as Haygarth and whynot!, where he honed his skills in strategic marketing and campaign management.3 His expertise encompasses working with food and drink brands, leveraging big brand thinking to enhance their marketing strategies.4

Recent Projects

One of Palmer's notable recent projects includes leading the campaign for Absolut's new limited edition Warhol bottle, which was launched at Schiphol Airport. The campaign aimed to create an immersive experience that not only promoted the product but also celebrated the artistic collaboration with Andy Warhol. Palmer described the brief from Absolut as "simple and exciting," focusing on getting the iconic bottle into as many hands as possible while treating it like a piece of art.15

Skills and Expertise

• Strategic Development: Palmer is skilled in crafting comprehensive marketing strategies that align with client goals.
• Integrated Campaign Management: He oversees the execution of campaigns that integrate various media and touchpoints.
• Client Relations: His role involves maintaining strong relationships with clients to understand their needs and deliver effective solutions.

Overall, Alex Palmer's leadership at Impero reflects a commitment to creativity and strategic innovation in marketing, particularly within the travel retail sector.