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Alex Norstrom

Co-President and Chief Business Officer at Spotify

Alex Norstrom is a prominent executive in the tech and music streaming industry, currently serving as Co-President and Chief Business Officer at Spotify since January 2023. He is based in Stockholm, Sweden.

Professional Background

Norstrom has a rich history with Spotify, having held several key positions:

Chief Freemium Business Officer (March 2020 - January 2023)
Chief Premium Business Officer (September 2016 - March 2020)
VP of Subscriptions (April 2015 - September 2016)
VP of Growth (April 2011 - March 2015)

Before his tenure at Spotify, he worked at King, where he was the Chief New Business Officer and held various roles related to ad sales and game publishing. His early career includes co-founding companies like Jetbox and Emode, and working as an analyst at JP Morgan.

Education

Norstrom earned a Master of Science in Business & Economics from the Stockholm School of Economics between 1996 and 1999.

Skills and Languages

He is proficient in several languages, including Swedish (native), English (native), Chinese (bilingual), French, and Japanese (elementary proficiency).

Norstrom's extensive experience in business strategy and growth within the digital media landscape positions him as a significant figure in the evolution of music streaming services.

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Experience

Co-President, Chief Business Officer at Spotify (January 2023 - Present)

Chief Freemium Business Officer at Spotify (March 2020 - January 2023), Chief Premium Business Officer at Spotify (September 2016 - March 2020), VP Subs at Spotify (April 2015 - September 2016), VP Growth at Spotify (April 2011 - March 2015), Board Member at Circle (March 2016 - December 2019), Chief New Business Officer at King (January 2010 - March 2011), VP Ad Sales & Games Publishing at King (September 2007 - December 2009), Advisor at Acne Studios (2004 - 2009), Co-Founder at Jetbox (2005 - 2007), Co-Founder at Emode (2002 - 2005), Sales Manager at Moby Wireless Services (2001), Assistant to Co-Founder at Spray (2000 - 2001), Analyst, Investment Banking Division at JP Morgan (2000)