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Alex Micu
Senior Brand PR Specialist at iTech Media and Photographer
Professional Background
Alex Micu is a seasoned expert in the realms of digital and social media marketing, boasting over 10 years of hands-on experience in creating dynamic content, developing effective marketing strategies, and crafting compelling copy. Alex's extensive background in advertising and copywriting uniquely positions him as a creative powerhouse that is also data-focused, ensuring that every piece of work resonates with target audiences while delivering measurable results.
Over the years, Alex has worked with various esteemed organizations, flourishing in roles that have encompassed digital account direction, content management, and brand public relations. His career highlights include serving as a Senior Brand PR Specialist at iTech Media, where he plays a pivotal role in shaping brand narratives and enhancing public perception through innovative PR campaigns. Prior to this, he held the position of Digital Director at Hue & Cry, leading the digital marketing efforts, which involved strategic planning and execution across various online platforms to maximize engagement and brand visibility.
Alex’s career also includes pivotal roles at The Communications Store as Digital Account Director, where he was responsible for overseeing high-profile accounts and orchestrating their digital strategies. His tenure at Crowdmix was marked by dual roles – initially as Head of Partnerships Marketing and then as Creator Partnerships Director – where he harnessed his skills to forge meaningful partnerships and drive collaborative marketing tactics.
With prior experience as PR & Social at Two Fingers Brewing Co., Alex’s multifaceted career also showcases his adaptability across sectors, from technology to lifestyle brands. His creativity extends to media and content as reflected in his role as Content Manager/Seeding & Media expert at Karmarama, where he was integral in pushing the boundaries of traditional marketing methods.
In addition to these roles, Alex has also been the Owner of Gallant & Klein and held positions such as Head of Video Content Distribution at The Viral Factory and Head of Media Services at The 7th Chamber. His journey began at Tempo Advertising Romania as a Copywriter and later at Sister&CO, laying the foundation for a fruitful career in copywriting that continues to influence his work today.
Education and Achievements
Alex Micu's solid educational background serves as a catalyst for his professional success. He studied European Studies at Universitatea din București, a field that has equipped him with a deep understanding of cultural nuances and market dynamics. Following this, Alex pursued a Master's degree in Public Relations and Image Studies at Universitatea de Arhitectură și Urbanism “Ion Mincu” din București, further honing his ability to shape brand identities and convey messages powerfully.
One of Alex's notable achievements includes having his photography work featured in esteemed publications like 'Portrait of Humanity Vol.2', 'Rankin’s 2020', 'Creative Boom', and 'Fubiz'. This recognition highlights not only his creativity but also his ability to engage visually, complementing his strengths in narrative-driven marketing.
Achievements
- Over 10 years of extensive experience in digital and social media marketing.
- Proven expertise in content creation, strategic planning, and copywriting.
- Successful track record in senior leadership roles across various notable organizations including iTech Media, Crowdmix, and Karmarama.
- Influenced brand narratives and public perceptions significantly as a Senior Brand PR Specialist.
- Received recognition for photography contributions in highly respected publications, showcasing his creative versatility in both photography and marketing realms.
Alex Micu's combination of creative talent, strategic thinking, and data-informed decision-making makes him a formidable player in the digital marketing landscape. His career trajectory not only celebrates a wealth of experience but also showcases an ongoing commitment to driving brands toward success through innovative marketing initiatives and strong, storyteller-focused strategies.
Highlights
They did where I’m from
These 2 should be incarcerated