Alex McClafferty

Alex McClafferty is a prominent entrepreneur and the co-founder of WP Curve, a company that provides unlimited support and small jobs for WordPress sites. He co-founded WP Curve in June 2013 alongside Dan Norris, starting with minimal revenue of less than $500 per month. Under McClafferty's leadership, the business rapidly scaled to achieve a 7-figure run rate by 2015, ultimately servicing over 1,000 clients before being acquired by GoDaddy in 2016.124

Career Highlights::

• Co-Founder of WP Curve: McClafferty played a crucial role in transforming WP Curve from a nascent startup into a million-dollar business within just two years. His strategies focused heavily on content marketing and productizing services, which significantly contributed to the company's growth.14
• Acquisition by GoDaddy: In 2016, McClafferty managed the sell-side of WP Curve's acquisition to GoDaddy, marking a significant milestone in his entrepreneurial journey.2
• CEO Coach: After leaving GoDaddy in 2018, he shifted his focus to coaching, helping other entrepreneurs scale their businesses effectively. He emphasizes the importance of building strong teams and having structured sales processes.23

Philosophy and Insights:: McClafferty advocates for understanding customer needs deeply and creating products that resonate emotionally with users. He also stresses the importance of having an exit strategy from the outset of any business venture.13 His approach combines practical business strategies with insights on maintaining passion and interest in one's work over time.

For more about his professional background, you can find him on LinkedIn under the username alexmcclafferty.5