Alex Martinez

Alex Martinez is the CEO and Co-Founder of Adpone SL, a Barcelona-based adtech company that operates worldwide.1 He founded Adpone in 2015 along with Ricard Luquero, leveraging their considerable experience in advertising technology to create a solution that addressed unmet needs in the industry at the time.1

Under Alex's leadership, Adpone has grown significantly:

• In 2016, the company formed key alliances with large media groups and tech giants like Google, Criteo, and Pubmatic.1
• By 2019, Adpone expanded globally, opening offices in London and Miami, and developing their video offering.1
• Adpone has been recognized as one of the fastest-growing Spanish adtech companies in 2021 and 2022.5

Alex is known for his expertise in online advertising and programmatic advertising.6 He studied Engineering at La Salle Bcn and is described as a lover of all things related to advertising, new ideas, and travel.3

In his role as CEO, Alex has been actively involved in shaping Adpone's strategies. For instance, he has shared insights on website monetization strategies, emphasizing the importance of ad slot positioning, video content, and adblock solutions for maximizing advertising inventory.4

Alex's LinkedIn profile can be found under the username alexmartinezandres, where he is listed as having 500+ connections.2