Alex MacCaw

Alex MacCaw is the founder and CEO of Reflect, a note-taking app that he has grown to $20,000 in monthly recurring revenue (MRR) with a small team of 4 people.13

Prior to Reflect, Alex had a notable career in the tech industry:

1. He was the co-founder and CEO of Clearbit, a VC-backed company that he scaled to $50 million in revenue over about 8 years. He stepped down as CEO of Clearbit in November 2020 but remains Chairman of the Board.12

2. Before Clearbit, Alex worked as an engineer at Stripe from 2012 to 2013.2

3. He also had a stint as an engineer at Twitter from January 2011 to January 2012.2

After stepping down as CEO of Clearbit, Alex decided to focus on projects he enjoys. This led him to start Reflect, which he's been building while sailing around the world.13 He bought a catamaran in South Africa and sailed it across the Atlantic Ocean, spending time in the Caribbean while working on Reflect.4

Alex is known for his love of the early stages of company building, including coding, setting up initial business processes, and acquiring the first customers.4 With Reflect, he's chosen to bootstrap the company rather than seeking venture capital, aiming to build a smaller, more focused team.5

Alex's approach with Reflect emphasizes good design, drawing from his experiences at companies like Stripe. He's also exploring how to integrate AI into note-taking and personal knowledge management.5