Alex Lin

Alex Lin is the Chairman of les enphants Co., Ltd., a children's retail and lifestyle brand.12 The company was founded by Alex Lin's father, Mr. Eric Lin, in 1971 and operates in Greater China and Southeast Asia.1

Professional Background

Alex Lin assumed the role of Chairman at les enphants in 2017, after joining the board of directors in 2002. Under his leadership, the company has focused on bringing a natural and comfortable lifestyle to its core customer base, with the motto "Just Be".1

In addition to his role at les enphants, Alex Lin holds several other positions:

• Chairman of DEF Group, a fitness lifestyle company focused on combat sports1
• Chairman of Shanghai les enphants Children Articles Co., Ltd.4

Business Interests

Les enphants Co., Ltd. specializes in children's retail and lifestyle products. The DEF Group, which Alex also chairs, manages martial arts and boxing academies in China and Hong Kong, operating under the DEF Boxing and Shanghai Brazilian Jiujitsu (SHBJJ) brands.1 This group is involved in community-based fitness and martial arts instruction, as well as producing retail products, lifestyle content, and event promotion.

Personal Interests and Philanthropy

Alex Lin is a strong advocate for physical and mental well-being. He believes that exercise contributes to physical well-being and, combined with mental equilibrium, determines one's ability to lead a happy and content life.1 This belief is reflected in his personal commitments and philanthropic efforts.

In 2024, Alex participated in a 5-Day High Intensity Interval Training (HIIT) Challenge to support InspiringHK Sports Foundation's youth work.1 This challenge demonstrated his commitment to fitness and his desire to support underprivileged youth in Hong Kong.

Education and Work Schedule

Alex Lin attended Cornell University in the USA.3 Before the COVID-19 pandemic, his work schedule typically involved residing in Hong Kong on weekends and traveling between Shanghai and Taipei during weekdays for business.1