Alex Lieberman

Alex Lieberman is a prominent entrepreneur known for co-founding Morning Brew, a successful media company that delivers business news in a concise and engaging format. He launched Morning Brew while still a student at the University of Michigan in 2015, and it quickly grew into a major media brand, eventually being acquired by Business Insider for $75 million in 2020. Lieberman served as CEO of Morning Brew until May 2021 and is currently its Executive Chairman.13

In 2024, Lieberman co-founded storyarb, a content agency designed to help executives and marketing organizations tell their stories effectively. The agency focuses on providing high-quality content services, catering to the needs of busy professionals who want to share their insights but lack the time or expertise to do so. The name "storyarb" is derived from "story arbitrage," reflecting the idea of leveraging untold stories from executives.24

Lieberman has received numerous accolades, including being named to the Forbes 30 Under 30 list in 2019 and the AdAge 40 Under 40 list in 2020. He is also active in public speaking and shares his entrepreneurial journey through his podcast, Founder's Journal, where he discusses the challenges and strategies of building a business.134