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    Alex Lafferty

    Business Development Director - Enterprise at GBG Plc

    Alex Lafferty is a Business Development Director at GBG Plc, a company with a rich history and expertise in identity verification and location services. GBG Plc is a key player in the rapidly evolving identity sector, an essential part of the digital economy.

    Alex Lafferty's educational background includes studying English Literature at Malvern College for 3 A Levels A - C, and a BA (Hons) in Applied Communications from the University of Newcastle-upon-Tyne.

    With a diverse professional experience, Alex Lafferty has held roles such as Commercial Sales Consultant at W2 Global Data, Accounts Director at Sporting Solutions, Senior Business Development Manager at Sporting Solutions, Director at Hyperion Online, and iGaming Recruitment Consultant at a Leading Digital Recruitment Agency, among others.

    In his current role as Business Development Director at GBG Plc, Alex Lafferty leverages partnerships and cutting-edge technologies like machine learning and facial recognition to deliver high-quality software solutions that prioritize data integrity and meet the needs of clients.