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Alex Krug
Executive, Advisor, and Founder
Alex Krug is the co-founder of Baton, a company he founded in 2019.1 Prior to his role at Baton, Krug had a notable career in the tech and creative industries. He was a founding member of Behance, a leading online platform for showcasing creative work, where he served as Vice President until its acquisition by Adobe.1
Career Highlights
Adobe and Behance: After Adobe's acquisition of Behance, Krug became the Head of Business Development for Behance within Adobe from December 2012 to February 2016.1 During his tenure, he led business and product development for Adobe Talent.
Earlier Roles: Before joining Behance, Krug held positions at:
- Coach Inc. in concept development
- 24 Seven Inc. as Business Development Director
- Universal Music Group in A&R
Entrepreneurship and Investments
Krug is also active in the startup ecosystem as an advisor and investor. He has been involved with several successful ventures, including:
- Juxtapose
- Pattern Brands
- Shake (acquired by Legal Shield)
- VTS
- Honest Buildings (acquired by Procore)
Education and Personal Life
Alex Krug graduated magna cum laude from the Fashion Institute of Technology (FIT), SUNY, with a BS in Advertising and Marketing.1 He currently resides on New York's Upper East Side with his wife and two children.
Additional Roles
- Vice Chair of the board for the Young Friends of Mount Sinai Hospital
- Mentor at Techstars
- Partner at Scrap Yard NYC, a graffiti-related venture
Alex Krug's diverse experience in technology, creative industries, and entrepreneurship has positioned him as a notable figure in the New York City startup and business community.
