Alex Keshishian

Alex Keshishian is a strategic planner from London, UK, currently based in Chicago, USA as a Strategy and Insights Manager at iProspect.

He holds a Master of Science (M.S.) degree in Integrated Marketing Communications from Northwestern University, specializing in Brand Strategy and Content Marketing.

Alex's core expertise lies in Brand Strategy, Strategic Planning, Qualitative Market Research, Consumer Insights, Shopper Marketing, Strategic Content Marketing, and Strategic Communications.

He believes in the power of storytelling, the importance of brands fulfilling promises, and the enduring relationships consumers have with brands.

Throughout his career, Alex has held various roles including Senior Strategist at LotLinx, Inc., Digital Strategist at LotLinx, Inc., Brand Strategist at Ingenico Group, and more.

He excels at leveraging qualitative and quantitative research to uncover consumer motivations and develop effective marketing strategies rooted in consumer behavior.

Contact Alex at alex.k@u.northwestern.edu and explore his Brand Strategy blog at www.alexkesh.com for insights and updates.