Alex Hamilton

Alex Hamilton is the Innovation Director at Dentsu Lab in London, a newly established creative R&D studio under Dentsu UK&I. He has a robust background in blending creativity with technology, having previously held the position of Head of Innovation at Dentsu Creative. His expertise includes spearheading innovative projects for major brands such as ABInBev, Diageo, LEGO, and Swarovski, focusing on delivering breakthrough solutions that enhance customer experiences through technology.

Hamilton's career spans various roles where he has demonstrated a strong ability to drive innovation within the retail and creative sectors. He has worked as Innovation Director at Isobar and has held strategic positions at Retail Week and WGSN, where he contributed to significant projects aimed at improving client engagement and understanding market dynamics.

He holds a First-Class Degree in Economics from the University of Sussex and is based in London. His work at Dentsu Lab will focus on emerging technologies like AI, VR/AR, and data analytics to create impactful solutions for brands navigating today's rapidly changing landscape.12345