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Alex Griffin
Chief Marketing Officer at On
Alex Griffin is the Chief Marketing Officer at On, a Swiss athletic footwear and apparel company. He has been with On since April 2017, initially joining as the Global Head of Marketing before being promoted to his current role as CMO in October 2022.1
Career Highlights
Experience at On::
- Chief Marketing Officer (October 2022 - Present)
- Global Head of Marketing (April 2017 - October 2022)
During his tenure at On, Griffin has been responsible for leading all global marketing efforts for the fast-growing sports brand.1 He has played a key role in the company's expansion and innovative approach to marketing.
Previous Roles::
- Creative Director and Founder at Chord (June 2012 - March 2017)
- Freelance Creative Director (February 2010 - May 2012)
- Creative Director and Founding Partner at de-construct (September 2001 - January 2010)
Education and Early Career
Griffin holds a 1st Degree Ba(Hons) in Visual Communication from Ravensbourne University London - Royal College of Arts, which he attended from 1996 to 1999.1 He began his career as a Creative at Deepend in September 1999.1
Approach to Marketing and Leadership
At On, Griffin emphasizes team spirit and creative problem-solving. He describes the company culture as one that fosters innovation and encourages employees to think differently.2 Under his leadership, On has focused on expanding into new sports categories and communities while maintaining a strong presence in the running space.2
Griffin's approach to marketing at On involves:
- Fostering a culture of innovation and creative thinking
- Encouraging cross-team collaboration
- Adapting quickly to the company's rapid growth
- Expanding the brand into new sports and communities
His leadership has contributed to On's growth and its reputation as an innovative brand in the athletic footwear and apparel industry.
