Alex Gorbachevskiy is a seasoned professional in the digital advertising industry, with experience in programmatic advertising, measurement, and attribution. He studied at San Francisco State University and has held various positions throughout his career. Alex has served as Associate Director of Acquisition Marketing at Vudu - Movies & TV and previously worked as a Programmatic Strategist at Google and as a Manager of Programmatic Buying at Netflix. He has also been a Solutions Consultant at Adometry/Attribution 360 at Google and a Display Program Manager at Oracle. Alex started out as an Assistant Media Planner at Universal McCann and worked his way up to Digital Media Supervisor. He also gained experience as an Interactive Media Planner at the same agency. Additionally, Alex served as Communications Coordinator at the San Francisco Chamber of Commerce. With a major in programmatic advertising and a minor in measurement/attribution, Alex has honed his expertise in these areas to become an industry leader.