Alex Fu

Alex Fu is a seasoned Marketing Strategy, Data Analytics & Research Leader with over 15 years of experience in strategy and marketing across diverse global media, advertising, and technology companies.

He has spent over 7 years specializing in building and operationalizing marketing analytics and research capabilities within leading global ad tech companies, focusing on Demand-Side, Supply-Side, and Audience Data.

His expertise lies in Quantitative Data Analysis, Media/Ad Measurement, B2B/B2C Research, Demand Generation, and Corporate Marketing.

Alex holds an MBA from NYU Stern School of Business and has a background in Economics from Hamilton College. Additionally, he completed a Certification in Management Essentials from Harvard Business School Online.

Throughout his career, Alex has held various key positions such as Sr. Market Insights Manager at LG Ad Solutions, Global Director of Marketing Analytics & Insights at The Trade Desk, Global Director of Audience Insights at Eyeota, Sr. Director of Advertising & Marketing Insights at Yieldmo, Global Director of Research & Corporate Marketing at PubMatic, Manager, Strategic Insights & Research at Viacom, Manager, Digital Research at Digital Content Next, Senior Analyst / Strategy Consultant at Winterberry Group, and Corporate Strategy Analyst at Pitney Bowes.