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Alex Cox
Partnerships - Brand Activation - Sports & Entertainment
Alex Cox is the Commercial Manager at the National Basketball League (NBL), a premier basketball competition in Australia and New Zealand. He has been in this role since September 2021, where he focuses on enhancing commercial partnerships and bridging connections between brands and rights holders.1
Cox's professional background includes significant experience in commercial sales and sports management, which has contributed to his effectiveness in his current position.2 His work at the NBL involves strategizing to increase revenue and expand the league's market presence, reflecting his expertise in the sports industry.
In addition to his role at the NBL, Cox has previously served as the Head of Commercial Sales for the Brisbane Broncos, indicating a strong foundation in sports marketing and management.2 His LinkedIn profile suggests that he is well-connected within the sports community, leveraging relationships to benefit the league and its partners.
