Alex Chew

Alex Chew is a seasoned product and technology professional based in Singapore. He served as the Head of Product - Technology at CREA from April 2022 to March 2023.1 In this role, he made significant contributions to the company's e-commerce enablement platform:

Key Responsibilities and Achievements

• Improved inventory synchronization across marketplaces and CREA's warehouses in Thailand, Singapore, and Malaysia.1

• Researched, prototyped, and launched various sales channels, including:

  • Direct-to-Consumer (D2C) platforms like Shopify Plus, Magento, and WooCommerce
  • Social Commerce platforms such as Line Shopping and TikTok Shop
  • Offline retail stores1

• Collaborated closely with clients, including VFC (Timberland, Kipling, Vans), to identify operational pain points and improvement opportunities for CREA's platform.1

• Tested and launched ERP customizations to address challenges faced by Finance and Operations teams.1

Professional Background

Prior to his role at CREA, Alex Chew has held several notable positions:

• Product Lead at Aiken Digital (April 2023 - Present), where he focuses on building ventures from the ground up.1
• Director and Founder of Hoovix Consulting (May 2009 - August 2021), managing web and mobile development projects, e-commerce initiatives, and digital marketing campaigns.1
• Product Manager at Hapticus Pte Ltd (November 2016 - August 2017), where he worked on mobility technology solutions for the disabled and car-sharing prototypes.1

Alex Chew's diverse experience in product management, technology, and entrepreneurship has equipped him with a broad skill set in the digital and e-commerce landscape.