Alex Burmaster

Alex Burmaster is a co-founder of caytoo, a sports marketing business, where he leads the company's research, measurement, and marketing functions.12 He holds the position of Head of Data, Research & Insights at caytoo.2

Prior to founding caytoo, Burmaster worked as an analyst and VP of Global Communications at Nielsen, the world's leading data and measurement firm.14 He later established his own successful PR agency, which promoted clients in the advertising technology and retail industries.1

At caytoo, Burmaster utilizes his experience in data analysis, communications, and storytelling to assist rights holder clients in understanding and valuing their assets, packaging them, identifying target sponsors, and measuring the effectiveness of commercial partnerships.1 The company's clients range from Olympic governing bodies to professional cricket and cycling teams, as well as event organizers.1

Burmaster is passionate about growing the sponsorship industry, believing that sponsorship is the most holistic and beneficial marketing channel for businesses.2 He and his team at caytoo have developed innovative approaches to sponsorship lead generation, helping rights holders connect with potential sponsors more effectively.23

His LinkedIn username is alex-burmaster, as mentioned in the query.