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    Alex Broeker

    CEO/Founder at Union

    Alex Broeker is the CEO and Founder of Union, a company that provides point-of-sale (POS) systems and mobile payment solutions for the hospitality industry.12 Here are some key details about Alex Broeker:

    Professional Background

    Current Role:: Alex Broeker currently serves as the Founder and Chief Executive Officer of Union.14

    Previous Experience::

    • He spent a decade as an Entrepreneur in Residence and General Partner at Trellis Partners, an early-stage venture capital firm, where he headed the firm's fintech focus.2
    • Broeker previously served as the Chief Executive Officer of TabbedOut from October 2016 to May 2017.4

    Entrepreneurial Ventures

    Union POS:: Broeker founded Union POS, which offers a connected POS and mobile payment solution for restaurants and bars.2 The company's platform includes:

    • Touchless consumer mobile ordering
    • Loyalty programs
    • Payment solutions through TabbedOut

    TabbedOut:: This mobile payment solution was developed as part of Union POS, focusing on improving guest experiences in hospitality venues.2

    Expertise and Approach

    • Broeker has over 25 years of experience in the venture capital space, which has informed his leadership style and approach to building Union POS.2
    • He emphasizes the importance of delivering great experiences in the hospitality industry, focusing on both service and technology.2
    • Union POS was developed based on input from over 50 owners and operators in the hospitality industry, aiming to address both the strengths and weaknesses of existing POS systems.2

    Location and Network

    Alex Broeker is based in Austin, Texas, and has over 500 connections on LinkedIn.3

    Highlights

    Jul 19 · Newsweek
    Bud Light Sales Are Falling Fastest in These Two States - Newsweek
    Bud Light Sales Are Falling Fastest in These Two States - Newsweek
    Feb 10 · cnbc.com
    A first-hand view of the restaurant industry that's facing big ... - CNBC
    With $22M funding round, Austin startup Union aims to be in thousands of restaurants, bars - Austin Business Journal
    Feb 10 · tsgpayments.com
    Executive Interview Series: UNION POS Founder, Alex Broeker
    Executive Interview Series: UNION POS Founder, Alex Broeker

    Related Questions

    What inspired Alex Broeker to start UNION POS?
    How did Alex Broeker's experience at Trellis Partners influence his approach at UNION POS?
    What makes UNION POS different from other POS systems in the market?
    How did the COVID-19 pandemic impact UNION POS and its customers?
    What are some key features of UNION POS's mobile ordering and payment solutions?
    Alex Broeker
    Alex Broeker, photo 1
    Alex Broeker, photo 2
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    Location

    Austin, Texas, United States