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Alex Broeker
CEO/Founder at Union
Alex Broeker is the CEO and Founder of Union, a company that provides point-of-sale (POS) systems and mobile payment solutions for the hospitality industry.12 Here are some key details about Alex Broeker:
Professional Background
Current Role:: Alex Broeker currently serves as the Founder and Chief Executive Officer of Union.14
Previous Experience::
- He spent a decade as an Entrepreneur in Residence and General Partner at Trellis Partners, an early-stage venture capital firm, where he headed the firm's fintech focus.2
- Broeker previously served as the Chief Executive Officer of TabbedOut from October 2016 to May 2017.4
Entrepreneurial Ventures
Union POS:: Broeker founded Union POS, which offers a connected POS and mobile payment solution for restaurants and bars.2 The company's platform includes:
- Touchless consumer mobile ordering
- Loyalty programs
- Payment solutions through TabbedOut
TabbedOut:: This mobile payment solution was developed as part of Union POS, focusing on improving guest experiences in hospitality venues.2
Expertise and Approach
- Broeker has over 25 years of experience in the venture capital space, which has informed his leadership style and approach to building Union POS.2
- He emphasizes the importance of delivering great experiences in the hospitality industry, focusing on both service and technology.2
- Union POS was developed based on input from over 50 owners and operators in the hospitality industry, aiming to address both the strengths and weaknesses of existing POS systems.2
Location and Network
Alex Broeker is based in Austin, Texas, and has over 500 connections on LinkedIn.3
Highlights
Jul 19 · Newsweek
Bud Light Sales Are Falling Fastest in These Two States - Newsweek
Feb 10 · cnbc.com
A first-hand view of the restaurant industry that's facing big ... - CNBC
Dec 8 · Austin Business Journal
With $22M funding round, Austin startup Union aims to be in thousands of restaurants, bars - Austin Business Journal
Feb 10 · tsgpayments.com
Executive Interview Series: UNION POS Founder, Alex Broeker