Alex Back

Alex Back is an experienced entrepreneur and executive in the e-commerce and furniture industry. Here are the key details about his career:

Professional Experience

Current Role: Alex Back is currently the CEO and Founder of Couch.com, a platform he launched in April 2023 to help consumers find and purchase couches.13

Previous Role at Apt2B:

• Chief Operations Officer (COO) at Apt2B from August 2018 to January 20231
• Co-founder and COO of Apt2B from July 2009 to August 201812

Achievements at Apt2B

• Led the company from inception to over $40 million in annual revenue12
• Oversaw business operations and guided the company through a successful acquisition in 201812
• Developed key strategic partnerships with brands like Costco and Bed Bath and Beyond12
• Cultivated an online retail strategy that generated double-digit year-over-year growth for over 10 years12

Entrepreneurial Background

• Founded Apt2B at age 26 with his business partner Mat2
• Previously owned and operated "This Weekend Only," an online furniture sales business in Los Angeles, from March 2006 to December 20081

Education

Alex Back attended Sarah Lawrence College.

Skills and Expertise

Alex has a strong background in sales, customer service, and e-commerce operations. He excels in overseeing business processes, developing retail strategies, and fostering company culture.12